Background
“Fertila” is a brand of women’s fertility teas that markets to women 30-40. They wanted to grow their ecommerce sales.
Challenge
Fertila had no email marketing program at all, but did have a strong ecommerce business, and had collected many email addresses.
Solution
Ryzeo studied the business, and created a complete email content calendar for them, as well as setting up many email automations.
Results:
- Fertila moved from $0 revenue from email to $43k / month
- Email went from 0% to 36% of sales
- Overall sales grew 51%
