Background
“Happy Chocolate” is a specialty food company making dairy-free, gluten-free and nut-free chocolate.
Challenge
Happy had a very strong ecommerce business, but no email marketing program, and wasn’t actively collecting emails.
Solution
Ryzeo studied the business, and created a complete email capture & email automation system for them, consisting of 5 different workflows for different points in the buying process.
Results:
- Happy added over $300k in new sales per year.
- Grew email revenue from 0% to over 15% of sales.
- Grew their email list to over 100k email addresses.
