Case Study – “Fertila”

Background

“Fertila” is a brand of women’s fertility teas that markets to women 30-40. They wanted to grow their ecommerce sales.

Challenge

Fertila had no email marketing program at all, but did have a strong ecommerce business, and had collected many email addresses.

Solution

Ryzeo studied the business, and created a complete email content calendar for them, as well as setting up many email automations.

Results:

  • Fertila moved from $0 revenue from email to $43k / month
  • Email went from 0% to 36% of sales
  • Overall sales grew 51%

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