Case Study – “Happy Chocolate”

Background

“Happy Chocolate” is a specialty food company making dairy-free, gluten-free and nut-free chocolate.

Challenge

Happy had a very strong ecommerce business, but no email marketing program, and wasn’t actively collecting emails.

Solution

Ryzeo studied the business, and created a complete email capture & email automation system for them, consisting of 5 different workflows for different points in the buying process.

Results:

  • Happy added over $300k in new sales per year.
  • Grew email revenue from 0% to over 15% of sales.
  • Grew their email list to over 100k email addresses.

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