3 Ecommerce Best Practices to Beat the Winter Sales Blahs

So you've run those pre-Thanks giving specials on your website. Pushed those Black Friday discounts in flashing day-glo banner ads. Reduced prices to their lowest levels during the Christmas holiday.

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Shopped 'til They Dropped?

So you’ve run those pre-Thanks giving specials on your website. Pushed those Black Friday discounts in flashing day-glo banner ads. Reduced prices to their lowest levels during the Christmas holiday. And then promoted even lower prices between Christmas Day and New Year’s. You must be exhausted! 

Bet you think your customers — new and prospective — have shopped until they dropped. That they’re spent — literally and figuratively! That they’re not looking for any more sales or deals or bargains during the deep of Winter.

Think again! 

We’ve found there’s a lot you can do to get out of the sales doldrums. Ryzeo specializes in website and email automation solutions for ecommerce sites, so we’re excited to share some of the insights we’ve gained to boost your Winter sales!

Hot E-commerce Tips

    1. Check your UX. Shopify reported that 62% of mobile users are less likely to purchase from a brand after a negative mobile experience. Keep mobile shoppers happy with simple navigation, large easy-to-locate buttons, fast load speeds and convenient autofill features. Whether your visitors use their mobile device for comparison shopping or to complete their checkout, make their experience smooth and hassle-free.

      Speaking of hassle-free, test your buyer’s journey from start to finish. Is there room to remove friction? A recent cart abandonment survey by Baymard found that 18% of consumers who abandoned their cart at checkout were turned off by a long complicated checkout process and too many form fields.

    2. Stay connected with your customers by collecting their email addresses before checkout. A well-placed retargeting ad or abandoned browse email campaign can win conversions by reminding shoppers of what they liked about your store and giving them a reason to come back.

      But you can’t continue the conversation if you don’t know who has visited your site. Use a series of tactics to gather this information, starting with a welcome pop-up asking visitors to share their email addresses. Increase the conversion rates of your pop-ups with engaging images and copy that tells visitors what’s in it for them.
      Don’t ask your site’s visitors to give up too much information, though. A study of pop-up performance found that conversion rates decline when you ask people to enter more than two data fields.

      Then, increase your signups by giving your visitors an extra incentive with a discount or free shipping offer. If the offer is for a limited time, add a sense of urgency to your request with a dynamic countdown clock.

      The folks at Ryzeo specialize in taking care of
      all the technical details of setting up website pop-ups and email campaigns. Schedule a time with us so we can demo how we’ve helped businesses improve their sales with pop-ups and email campaigns.

    3. Deliver a personalized visitor experience with on-page recommendations and automated email campaigns. Your visitors’ email addresses are key to creating personalized shopping experiences at scale. Track your visitors’ browsing and purchasing behaviors on your website to build customized product recommendations and offers they’ll love.
      Your customers expect you to give something in return for the information they share with you. An automated email campaign is a perfect way to deliver those offers.

      According to the State of Personalization 2021 report, 42% of consumers expect brands to send them relevant offers within 24 hours after first contact.bar chart titled: What kinds of content make email subscribers smile? 23% want inventory and availability updates, 25% want new product introductions, 27% want tailored recommendations, and 55% want targeted promotions and discounts.

      Automated browse and abandoned cart email campaigns deliver value to your customers and increase your revenue. A well-timed prompt can convince 87% of shoppers to return to your site.  

      Be transparent with your customers about important cut-off dates and inventory shortages. A bad delivery experience can ruin an otherwise great customer relationship and hurt your reputation. Be proactive in the face of supply chain struggles.

      Communicate potential inventory shortages and delivery delays clearly on your product and checkout pages. Win conversions by helping your customers solve their shopping dilemmas. If the item they want is out of stock or won’t make it in time for their holiday gift exchange, offer alternatives on your site and in your email inventory status updates.

Beat the Winter Sales Blahs!

With e-commerce your customers don’t have to brave cold weather or snow to shop. They can browse your online store until their hearts are content.  Meanwhile, your business does not have to suffer from the Winter doldrums.

Instead, casual visitors and shoppers who abandon their online carts can benefit from the tailored shopping experience Ryzeo can help you build and promote. And your bottom line can benefit from the increased sales that Ryzeo has helped its customers attain.

Book a time with us for a live demo.

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