Exploring the Alternatives: A Look at Klaviyo Competitors

If you’re a digital marketer looking for a powerful email marketing tool, you may have come across Klaviyo. Klaviyo is a powerful marketing automation platform that helps businesses drive higher customer engagement. But if Klaviyo isn’t the right fit for your business, there are plenty of excellent alternatives that can offer you similar features and capabilities. In this blog post, we’ll discuss some of the top Klaviyo competitors and how they can help you take your email campaigns to the next level.

What is Klaviyo?

Klaviyo is an email platform designed to help ecommerce businesses personalize their customer experiences. It offers email campaigns, email automation, and sms. It’s focused on small to medium sized businesses, and allows customers to automate their customer communications. Klaviyo stands out from the competition with its ability to personalize customer experiences and its ability to integrate with a wide range of third-party applications.

Klaviyo Problems & Limitations

Klaviyo is a powerful email marketing platform, but it’s not without its drawbacks. One of the main complaints from G2.com reviews is the platform’s steep learning curve. It takes a significant amount of time and effort to learn how to use the platform’s features and capabilities, and even then, some users find the interface and design to be confusing. As a result, many customers don’t use the platform’s capabilities well, resulting in losing significant amount of revenue due to incomplete marketing automation setups.

Additionally, Klaviyo’s customer service and support can be hit-or-miss, leaving users frustrated when trying to solve technical issues.

Finally, One of the biggest cons is its limited integrations with third-party apps. While Klaviyo does offer many integrations, it falls short when compared to other competitors in the space.

Why You Should Look for Alternatives for Klaviyo

While Klaviyo can be an excellent choice for smaller companies, once an ecommerce company
reaches $5m or greater in sales, you might find yourself wanting some of these features:

Better Customer Service

Klaviyo customer service has received poor to middling reviews. If you need advanced marketing segmentation or automation, a higher-touch customer service is probably what you need. In particular, look for companies that provide you with dedicated account strategists who can help you improve your open rates, conversion rates, and other stats.

Better Product Recommendations

Klaviyo's product recommendation isn't dynamic. It uses static collections of items. When you are looking to drive improved conversions, make sure that you choose software that provides custom product recommendations using artificial intelligence, that are personalized to the user and the item they are looking at.

More Integrations

Klaviyo has several pre-built integrations, but with the increase in different services used by most ecommerce companies, large ecommerce companies may find themselves struggling

Klaviyo Competitors


Ryzeo is our own company, so we’re biased. That said, here’s
the reasons why we might or might not be a good fit for you:

Done for You

Ryzeo is a done for you, high touch service. We will put in our playbook that has helped our clients grow email sales to 20-40% of your total sales, and you’ll have a dedicated account manager to keep working on tests and ideas to improve performance.

Product Recommendations

Ryzeo offers an AI based product recommendation service that provides personalized product recommendations in all your automation and campaign emails

Integrates with everything

Ryzeo integrates with any ecommerce platform (using Google Tag Manager) or third party service (using our custom API, webhooks, and Zapier).

Campaign Calendar

Our agency service model also includes copywriting, design, segmentation and building out a complete campaign calendar, based on your unique business, to drive your revenues.

Other Alternatives

Send in Blue

Sendinblue is one of the leading competitors of Klaviyo, providing email marketing, SMS marketing, and other digital marketing services. Sendinblue is an affordable, user friendly platform that offers many features to help businesses grow. It has an intuitive drag-and-drop interface, allowing users to create stunning newsletters with ease. It also has a wide variety of templates, allowing users to create customized campaigns quickly. Additionally, Sendinblue offers powerful automation capabilities, allowing users to create automated workflows for marketing, sales, and customer service. The platform also offers a wide range of analytics and reporting, allowing businesses to gain valuable insights about their campaigns. One of the biggest advantages of Sendinblue is its low cost, making it a great option for businesses on a budget. However, it lacks some of the more advanced features that Klaviyo offers, such as advanced segmentation and reporting. Additionally, Sendinblue’s customer service could be improved, as it can be difficult to get a response or assistance with an issue.


Sailthru is a good marketing automation platform that provides advanced marketing capabilities and personalization. It comes with a suite of tools to help marketers create personalized experiences across channels such as email, web, mobile, and social. It also offers powerful segmentation capabilities, detailed reporting, and segmentation-based analytics. Sailthru is a great choice for businesses looking for a comprehensive marketing solution that provides personalized experiences and advanced analytics. However, it is more expensive than some of its competitors, such as Klaviyo, and its learning curve can be steep for marketers unfamiliar with the platform. Additionally, it does not have as robust of integrations as Klaviyo, which may limit its usefulness for businesses already heavily invested in other software solutions.


Bloomreach is a strong email marketing platform that provides businesses with the ability to increase their customer engagement and conversion rates. It offers a range of features such as personalization, segmentation, dynamic content, and more. The main benefit of using Bloomreach is that it allows businesses to provide personalized experiences to their customers, which can result in higher engagement and conversion rates. On the downside, Bloomreach is more expensive than some of its competitors, such as Klaviyo. Additionally, some users have reported that it can be difficult to set up and use.

Wunderkind (Bouncexchange)

Klaviyo’s main competitor is Wunderkind (formerly BounceXchange). Wunderkind is a comprehensive eCommerce marketing automation platform that helps businesses drive customer engagement, conversion, and retention. On the plus side, Wunderkind offers a powerful suite of features that allow for sophisticated customer segmentation, personalization, and automation. It also integrates with other marketing channels, such as email, SMS, and social media, making it an ideal platform for multi-channel campaigns. On the downside, however, Wunderkind’s user interface can be a bit confusing and it’s not as intuitive as Klaviyo’s. Additionally, Wunderkind’s pricing is higher than Klaviyo, making it less accessible to smaller businesses.


Yieldify is one of Klaviyo’s main competitors in the marketing automation space. Yieldify is a full-stack marketing automation suite that simplifies customer journey optimization. It offers a range of services, including email marketing, website personalization, retargeting, and more. Yieldify’s main advantage is its ease of use and ability to quickly get campaigns up and running. It also offers a wide range of integrations, making it an ideal choice for businesses looking to leverage existing marketing tools. On the downside, the platform can be expensive for small businesses, and the customer support is not as comprehensive as some of Klaviyo’s services. Additionally, the reporting and analytics capabilities are not as extensive as Klaviyo’s, making it a less attractive option for businesses wanting to maximize their marketing ROI.

Yieldify is an automated marketing platform that helps companies identify and convert customers with personalized experiences. Reviews on G2 and Capterra show that Yieldify is an easy-to-use, intuitive platform with great customer service. However, some users have noted that the platform can be a bit expensive and the automation features may not be as comprehensive as Klaviyo’s. Additionally, Yieldify’s reporting features can be complex and difficult to use.


Omnisend is one of the top competitors of Klaviyo in the marketing automation space. Omnisend is known for its focus on ecommerce businesses and its ability to integrate with a variety of different ecommerce platforms. This makes it an appealing option for businesses that need to manage a variety of different channels to maintain their customer relationships. The platform also offers an intuitive user interface, which makes it easy to use, as well as a wide range of features that include customized emails, automated campaigns, and segmentation tools. The platform also has strong customer service and support options. The major downside to Omnisend is that it can be slightly more expensive than Klaviyo, especially for those with larger businesses. Additionally, the platform does not provide the same level of customization or depth of analytics as Klaviyo. Additionally, some users have reported that the customer service and support options are not as good as Klaviyo’s. Finally, Omnisend lacks a few key integrations that Klaviyo offers, such as integration with Shopify and Salesforce.


TargetBay is a popular competitor to Klaviyo and offers a range of marketing automation capabilities. It has a range of features such as email marketing, SMS marketing, advanced segmentation, and more. The platform also offers custom tracking and reporting capabilities. Pros of TargetBay include its easy-to-use interface, comprehensive feature set, and competitive pricing. It also offers an extensive array of integrations, allowing users to connect the platform to their current systems. On the downside, TargetBay does not offer as many advanced features as Klaviyo, which can limit the scalability of the platform. Additionally, some users have reported that TargetBay’s customer service is not as responsive as Klaviyo’s.

Ortto (Autopilot)

Ortto (formerly Autopilot) is another Klaviyo competitor. This platform is an all-in-one marketing automation solution for small and mid-sized businesses. Ortto’s features include email marketing, SMS marketing, web personalization, and automated campaigns. One of the pros of using Ortto is its user-friendly interface and its intuitive drag-and-drop editor. Additionally, Ortto offers a wide range of integrations with popular e-commerce platforms such as Shopify, Magento. Cons of Autopilot Ortto include its lack of reporting capabilities. Additionally, the platform has limited support for custom coding and its segmentation options are not as advanced as some of its competitors. Finally, the platform lacks many advanced features such as A/B testing and advanced automation.