Imagine you’ve got 1,000 people signed up for your newsletter. You put together a series of automated emails to welcome them aboard, and over time, they become loyal subscribers and customers.
But then, you notice 300 of those subscribers have stopped clicking through your emails to make purchases. Eventually, they stop opening them altogether.
Before you know it, they’ve unsubscribed, and your sales numbers are taking a hit.
That’s why it’s crucial to keep an eye on your email marketing metrics. Not only does it help you maintain revenue from your email channel, but it also helps you meet your Ecommerce KPIs, such as net profits and customer retention rates.
Think of it as a sneak peek at the outcome, allowing you to make changes before it’s too late.
And often, doing it by yourself can feel like a task. Hiring an email marketing agency for Ecommerce can be a game-changer for your business. With their expertise and experience, they can help you create targeted and personalized email campaigns that drive conversions and revenue.
So, whether you need help maintaining engagement with your subscribers or are looking to increase your revenue through email marketing, partnering with the right Ecommerce email agency can make all the difference.
Let’s dive in and explore how they can take your business to the next level.
7 Email Marketing Metrics to Grow Your Ecommerce Website
Okay, you know the right email marketing tactics can increase your Ecommerce website’s conversions – but how do you know if your email campaigns are working?
Tracking your emails’ metrics.
This way, you can measure the effectiveness of your campaigns and make informed decisions to improve them.
Here are eight marketing metrics you want to talk about with your agency that can make or break the game for you:
Metric #1: Deliverability
Deliverability is the percentage of emails that make it to your subscribers’ inboxes. If your deliverability rate is low, your emails may be going to spam folders or not being delivered at all.
These factors affect the deliverability:
- Email list quality
- Sender reputation
- Email content and formatting
To improve your deliverability, you can:
- Use a reputable email service provider
- Segment your email list to target engaged subscribers
- Personalize your emails with subscriber names and relevant content.
Metric #2: ROI
Return on investment (ROI) measures the revenue generated by your email campaigns compared to the cost of running those campaigns. It is an important metric to assess the effectiveness and profitability of your email marketing efforts.
You can calculate the ROI by subtracting the cost of the campaign from the revenue generated by the campaign and then dividing that number by the cost of the campaign.
The resulting number is expressed as a percentage.
ROI = (Revenue – Cost)/cost x 100%
For example, if a campaign generated $10,000 in revenue and cost $2,000 to run, the ROI would be:
ROI = ($10,000 – $2,000)/$2,000 x 100% = 400%
An ROI of 400% means that for every dollar spent on the campaign, $4 was earned in revenue.
While ROI is a useful metric, it should not be the sole factor in determining the success of your email campaigns.
Other metrics, such as open rates, click-through rates, and conversion rates, can also provide valuable insights into the effectiveness of your campaigns.
Metric #3: Click-Through Rate
Click-through rate measures how many subscribers click on a link within your email.
The click-through rate is the ratio of clicks to the number of emails delivered.
To improve your click-through rate, you can:
- Use clear and prominent CTAs
- Segment your email list to send targeted content to engaged subscribers
- Use personalized content and product recommendations to drive clicks.
Metric #4: Spam, Bounces, and Unsubscribes
Spam, bounces, and unsubscribes can all impact your email deliverability, causing them to lose trust in your brand.
Including a clear and easy-to-find unsubscribe link in your emails gives your subscribers the option to opt out of receiving further emails from you.
This can help improve your email deliverability by reducing the number of recipients who mark your emails as spam or report them to their email provider.
Metric #5: Opens and Clicks by Device
With an increasing number of people checking email on their mobile devices, tracking opens and clicks by the device is gaining popularity.
This metric helps you understand how your subscribers engage with your emails on devices like desktops, laptops, tablets, and smartphones.
By analysing opens and clicks by device, you can see how many people are opening and clicking on your emails on different devices. This can help you optimize your email design and content for different screen sizes and ensure your emails are easily readable and clickable on all devices.
Use email marketing software that offers this feature, such as Ryzeo. It typically provides reports that break down your email performance by device type. You can also use Google Analytics to track email traffic by device.
Metric #6: Open Rate
Open rate is the percentage of subscribers who open your email. To calculate the open rate, divide the number of opens by the number of emails delivered.
Also, follow these tips to increase your emails’ open rate:
- Write compelling subject lines that entice subscribers to open your email
- Segment your email list to send targeted content to engaged subscribers
- Test different email send times to see what works best for your audience.
Metric #7: Conversion Rate
Conversion rate measures the percentage of subscribers who take a desired action after receiving your email, such as making a purchase or filling out a form.
Divide the number of conversions by the number of emails sent to calculate the conversion rate.
Here are the steps you can take to improve your conversion rate:
- Use clear and compelling calls-to-action (CTAs)
- Personalize your emails with product recommendations or offers based on subscriber behaviour
- Optimize your email design for mobile devices.
5 Strategies to Improve Your Email Marketing Metrics
Sure, you know the essential email marketing metrics key to growing your Ecommerce website. But how do you improve and optimize them?
These tips will help:
- Grow your list organically: Use website pop-ups to offer something of value to visitors in exchange for their email addresses. Also, offer exclusive content that is valuable and relevant to your target audience. Ryzeo offers website pop-ups to transform window shoppers into paying customers.
- Optimize your emails: Use personalisation and segmentation to send targeted and relevant emails. Make sure your emails are mobile-friendly, too.
- Conduct frequent A/B testing: Test different subject lines, calls-to-action, and email content to identify what works best for your audience.
- Focus on quality over quantity: Regularly clean your email list to remove inactive or unengaged subscribers. Provide value and nurture your subscribers with personalized and relevant emails.
- Design emails with UX in mind: Keep your copy short and to the point, use eye-catching visuals that are relevant and high-quality, and make your call-to-action easy to find and stand out.
10 Reasons to Hire an Ecommerce Email Marketing Agency to Ace Your Marketing Game
You know the metrics to level up your Ecommerce website’s game and ways to optimize them.
You can manage these metrics yourself or outsource the task to an ecommerce email marketing agency.
We would say the latter is a smart choice because you want to make sure your email marketing efforts are effective and efficient.
The below-mentioned ten reasons should convince you why hiring an Ecommerce email marketing agency to boost your conversions makes sense:
Reason #1: Customising Automation and Template Setup For Your Website
When it comes to email marketing, one size does not fit all. Every ecommerce website has its unique branding, customer base, and goals.
An experienced ecommerce email marketing agency can help you create customized automation and template setups that align with your needs.
For example, let’s say you run an online fashion store that caters to a young, trendy audience. You want to send weekly newsletters highlighting your new arrivals, exclusive deals, and fashion tips.
An ecommerce email marketing agency can design email templates that reflect your brand’s aesthetic and appeal to your target audience. They can also set up automation workflows that trigger emails based on customer behaviour, such as abandoned cart reminders or post-purchase follow-ups.
On the other hand, if you run an ecommerce store that sells supplements, your email marketing needs may differ. You might want to send personalized recommendations based on the customer’s previous purchases, age, or health goals.
An ecommerce email marketing agency can help you set up dynamic content and segmentation that makes each email relevant and engaging to the recipient.
Reason #2: World-Class Support With Dedicated Account Manager
When you partner with an ecommerce email marketing agency, you don’t just get access to their expertise and tools.
You also get dedicated support from an account manager who understands your business goals and priorities.
A dedicated account manager can provide personalized advice, troubleshoot issues, and ensure your email marketing campaigns run smoothly.
Some additional benefits of having a dedicated account manager include the following:
- Regular check-ins and progress reports that keep you informed and involved
- Access to industry insights and best practices that help you stay ahead of the competition
- A proactive approach to identifying and resolving issues before they become major problems.
Reason #3: Provide a Fresh Perspective
When you work with an Ecommerce email marketing agency, you get access to a team of professionals with experience working with various industries and businesses.
They can provide you with expert insights on your email marketing strategy and offer insights on how to improve it. Their expertise can help you stay ahead of your competition and achieve your business goals.
Reason #4: Help you Utilize Individual Browsing Behaviour
By tracking your customers’ website interactions and purchase history, an agency can segment your email list and tailor your email content to each recipient’s interests and preferences.
So suppose you run an online store that sells sporting goods. A customer who recently viewed your tennis section might receive an email promoting a special offer on tennis rackets or an ebook that helps them master tennis.
Similarly, a customer who frequently purchases tennis balls might receive an email with tennis tips or a discount on a new racket.
Reason #5: Focus on Your Core Business
When you hire an experienced ecommerce email agency, you can focus on your core business activities while the agency takes care of your email marketing.
This can be particularly beneficial for small businesses needing more resources to handle email marketing in-house.
By outsourcing your email marketing, you can free up your time and resources to focus on other critical business areas, such as product development, customer service, and sales.
Reason #6: Create a Customized Workflow Strategy For You
An Ecommerce email marketing agency can create a tailored strategy that aligns with your business goals, as every business has different goals, target audiences, and product offerings.
There is no one-size-fits-all solution for email marketing in eCommerce, so it’s essential to have a customized workflow strategy that works best for you.
Here are some ways an Ecommerce email marketing agency can create a customized workflow strategy for you:
- Audience segmentation: Segmenting your audience based on various factors such as demographics, purchase history, and behaviour can help you create personalized and targeted email campaigns that are more likely to resonate with your audience.
- Content strategy: Creating a content strategy that aligns with your business goals and resonates with your target audience can be aided by professionals. They can create email content that is engaging, informative, and valuable to your subscribers.
- Automation: Automating your email marketing campaigns can save time and effort. This includes setting up triggered campaigns sent to subscribers based on their behaviour, such as abandoned cart emails or post-purchase follow-ups. Professionals can help you with this.
Reason #7: Implement the Campaigns
The agency will have a team of experts to create visually appealing emails optimized for conversions.
They will also ensure that your emails are delivered to your subscribers’ inboxes, not their spam folders – saving you time and resources and allowing you to focus on other aspects of your business.
Reason #8: Help You With Various Email Types
Here are a few types of campaigns that can significantly impact your email marketing success.
A. Shopping Cart Abandonment Campaigns: Many customers abandon their shopping carts without completing the purchase. An eCommerce email marketing agency can help you design and implement cart abandonment campaigns that target these customers and motivate them to complete their purchases.
B. Category & Product Abandonment Campaigns: Similar to cart abandonment, customers may abandon a specific category or product page. Your agency can help you design and implement campaigns that target these customers and drive them to make a purchase.
C. Welcome Email Series: The first impression is crucial in building a customer relationship. An Ecommerce email marketing agency can help you create an engaging welcome email series that introduces your brand and encourages subscribers to make their first purchase.
D. Drip Campaigns: These are a series of automated emails sent to subscribers over a specific period. The email marketing agency can help you create drip campaigns that provide value to your subscribers and build a relationship with them over time.
E. Website Engagement Pop-up Campaigns: Pop-up campaigns can engage with your website visitors and encourage them to subscribe to your email list. Your Ecommerce email marketing agency can help you design and implement pop-up campaigns that resonate with your target audience and drive conversions.
Reason #9: Track, Measure, and Analyze the Progress
Measuring the success of your email marketing campaigns is critical to improving your ROI. Your Ecommerce email marketing agency will provide detailed reports on your campaign’s performance, including metrics like open rate, click-through rate, conversion rate, and revenue generated.
Based on these reports, the agency can help you refine your email marketing strategy and achieve better results.
Reason #10: Cost-effective Solution
The agency will have access to advanced email marketing tools and technologies that would otherwise be expensive to acquire.
Additionally, outsourcing your email marketing to an agency means you don’t have to worry about hiring and training an in-house team, which can be time-consuming and costly.
Not only can we fulfil the above reasons to boost your Ecommerce website’s conversions, but here are four compelling reasons to hire Ryzeo:
Comprehensive Done-For-You Service
At Ryzeo, we offer a comprehensive, high-touch service that takes care of all your email marketing needs. Our proven playbook has helped our clients increase their email sales to 20-40% of their total sales, and we are constantly testing and refining our strategies to provide even better results.
You’ll also have a dedicated account manager who will work closely with you to ensure your success.
Integration with Any Ecommerce Platform
No matter which Ecommerce platform you use, whether it’s Shopify, WooCommerce, or any other platform, Ryzeo seamlessly integrates with your website using Google Tag Manager.
We also integrate with third-party services using our custom API, webhooks, and Zapier, ensuring you can effortlessly track and analyze the performance of your email campaigns.
Personalized AI-based Product Recommendations
Ryzeo offers a state-of-the-art AI-based product recommendation service that delivers personalized product recommendations in all your automation and campaign emails.
With our advanced algorithms and machine learning models, we can provide custom product recommendations tailored to your customers’ preferences, leading to greater engagement, loyalty, and sales.
Complete Campaign Calendar and Copywriting
Our agency service model includes building a complete campaign calendar tailored to your unique business needs.
This means we take care of everything, from copywriting to design and segmentation, ensuring that your email campaigns are optimized for maximum revenue growth.
In the competitive Ecommerce space, you want a winning Ecommerce email marketing strategy to stay ahead of the curve.
We are sure this article has shown you the benefits of email marketing for your business and how Ryzeo can help you achieve your goals. With our comprehensive service, integration with any Ecommerce platform, personalized AI-based product recommendations, and complete campaign calendar and copywriting, we can help you increase your email sales and overall revenue growth.
If you’re looking for a reliable and experienced partner for your email marketing needs, consider Ryzeo. We are dedicated to your success and look forward to helping you achieve your business goals.